Today, HotJar is still one of the most visually intuitive tools for improving websites’ conversion rates. Here we look at 3 ways you can use it to do exactly that.
For many, it’s not ‘weird’ anymore to get a WhatsApp from grandparents telling you they just did their online Tesco shop. You’ll even see gardeners,
I felt my stomach rumble before I heard it. I suddenly became aware that myself and my colleagues hadn’t taken a break in hours. After
I have to say – digital is a brilliant place to be right now. It’s a thriving, exciting place to be. I’m working with some
In this vlog, we talk about how to actually build a website. No, we’re talking about code or developers, but our process before even a
Let me kick-off by saying: ‘designing a website and getting a website to perform are two different things’. To many, producing a website that ‘looks
Listen, you’re a busy person so I’ll cut to the chase: You need to complete web user testing for your website. I promise you, this
At Insightful UX, we encourage stealing. Today, I’m going to teach you how to become the best digital thief you can be. Hold on, before
Let me tell you how I discovered the best way to grow business online: the website audit. And here’s why you should perform a website
The best part of my job is meeting great people with amazing ideas – and I get to do it every day. But, I’ve seen
Spending money on digital marketing and not seeing Return on Investment (ROI) is a botched scenario. Stakeholders, managers, and business owners cannot tolerate, nor should
Competing on price is always a contentious topic. You will have likely heard how Carillion recently failed using this model. It was unsustainable and sadly,
One of the most widely debated topics that we see between marketers and the senior leadership team is whether the business in question truly has the
Just like employees, not every website will provide value to every business! What did I just say??! Whether I like it or not it’s true.
First of all let me start by taking you back to the beginning of how Insightful ‘arose’ as this will help provide some context to
The modern customer The modern customer is more connected, more mobile and more demanding when it comes to buying products or services. We’re all surrounded
