Branding
How To Spend Your Marketing Budget
I felt my stomach rumble before I heard it. I suddenly became aware that myself and my colleagues hadn’t taken a break in hours. After
Lee Hill
July 8, 2020
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Latest Insight Posts
Insight
UX, CX & TX – The Experience Lifecycle
UX and CX is specifically focussed on the customer and the outward perception of a brand. However, it’s also important to consider delving within your organisation. Internal beliefs affect external perception.
Chris Newnham
February 3, 2020
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Insight
Understanding the customer journey
“Focus on the customer journey”. That’s what all those trendy marketing folks are saying now, isn’t it? If you’re a Managing Director or a marketing
Lee Hill
November 26, 2019
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Insight
Ethnographic Research: When UX needs insight.
What is it? Ethnographic research is an observational research method used to gain insights into the behaviour of users in their natural environment. As opposed
Helen Windett
October 31, 2019
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Insight
Empathy Mapping: Getting inside someone else’s mind.
I love Benedict Cumberthingy as Sherlock Holmes. Actually, Watson’s very good in it too. Do you prefer CSI? Or something similar on Netflix? Why do
George Beverley
October 1, 2019
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Insight
Top 5 UX Insight Tools You NEED to be using
Right now, things couldn’t be more exciting for the brave digital marketeer. WELCOME TO THE FUTURE. In this post we’ll go over our recommendations for
Chris Newnham
April 12, 2019
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Insight
Website User Testing in a Nutshell
Website user testing is one of the most valuable weapons in our arsenal. In our experience, it consistently finds some incredible insights for our customers
Angela Barnard
March 7, 2019
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Insight
The seven stages of UX Research (Part 2)
If you’ve already read part 1 of this blog series on User Testing, we’ve learnt what the benefits of usability testing are and some of
Chris Newnham
February 25, 2019
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Insight
The ROI of user testing for startups (Part 1)
User testing is expensive? Wrong. This is a common misconception, not just amongst startups but also within well-established businesses. In fact, user testing – otherwise
Chris Newnham
February 25, 2019
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Conversion Rate Optimisation
Better website engagement: Treat content pieces like landing pages
It is brilliant to see brands producing great content for their audiences. BUT – and that’s a rather large “but” – what’s not so great
Lee Hill
February 12, 2019
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Conversion Rate Optimisation
Top 10 UX practices you need for 2019
Now we’re firmly into 2019, we thought it was a great time to look at some of the best User Experience elements around. These quick fixes can really boost user engagement, user interaction and – crucially – user conversion. The insights below focus on ten features of the familiar website journey, which follow a path of tried and tested elements. Here’s our top UX practices for 2019.
Helen Windett
February 5, 2019
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Insight
An opinion on social proofing
When we want to buy, rent or use a service, we like to look at who’s already made that commitment. Star ratings, feedback and testimonials.
George Beverley
September 10, 2018
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Insight
GDPR: What has ACTUALLY changed?
On the 25th May 2018, as the clock struck midnight, your entire digital world changed overnight. Sort of. GDPR – the General Data Protection Regulation
Angela Barnard
September 5, 2018
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Insight
Financial services: the ONE trend no one is talking about
This week I’d like to talk to you about the future trends for the financial services sector. In my research, I found this article in the
Lee Hill
September 4, 2018
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Insight
How to fix a glitching website
When you’re making changes to your website, it can be so frustrating when you press “update” and nothing happens! Worse yet, when you’ve finally got
Angela Barnard
August 29, 2018
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Insight
THE VALUE OF GATHERING INSIGHT
This week on the vlog, Chris brings us an important topic: the VALUE OF GATHERING INSIGHT. Click the video to listen and learn. What is
Angela Barnard
August 24, 2018
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Insight
The 5 stages of UX (10 SECOND INSIGHTS)
What makes up UX, anyway? User experience guru Jesse James Garrett wrote a book entitled “The Elements of User Experience” and in it, described the
Chris Newnham
August 15, 2018
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Insight
Propositional Messaging – how to connect with your audience
‘Propositional messaging’ is a term you’ve probably heard before. But what does it actually mean? It’s a phrase used interchangeably with other terms, so it’s
Chris Newnham
August 9, 2018
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Insight
Why is my bounce rate so low?
Introducing our new video series, 10 Second Insights. Today, Josh explains what to do if your bounce rate looks suspiciously low on Google Analytics. 10
Angela Barnard
August 8, 2018
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Industry News
Can tech provide true value in the UK insurance market?
The UK insurance market is changing. I stumbled across a piece by Cap Gemini on the trends for the sector in 2017. This piece led
Lee Hill
August 6, 2018
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