Let’s be honest. Many marketers are a little bit research-shy. It takes time and energy to really get to the bottom of how our audience and customers behave. Failing to do it though always leads to bad business outcomes.
Product & Price were king as core brand differeniators. Then customer experience came along and changed everything. The rest is history.
‘Dark matter’ prospects make up the majority of your web traffic. A UX teardown can help you find and convert them. Deloitte research finds that a 0.1 second increase in mobile site speed translates to significant commercial impact.
Most of your web traffic quietly comes and goes out of sight. A UX teardown can help you learn what changes you need to make to create website experiences meaningful enough to convert more of them.
KPIs have a habit of creating false incentives. Here we teach you how to add OKRs (objective key results) to combine with your KPIs so that every project action has real, measurable value toward achieving your overarching business goals.
Your customers’ and prospects’ values have changed for good. How well businesses are able to serve their customers will depend on how well they’re able to change their approach to UX research in ways that line up with those new audience values.
This guide probably won’t instantly fix all your woes, though it will help you start to make more of your prospecting potential and sales and
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