Latest User Experience Posts

Chris Newnham

UX, CX & TX – The Experience Lifecycle

UX and CX is specifically focussed on the customer and the outward perception of a brand. However, it’s also important to consider delving within your organisation. Internal beliefs affect external perception.

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User Experience
Chris Newnham

UX & SEO: Can they work together?

As digital disciplines have become siloed specialisms, the tension between UX and SEO is increasingly visible and relevant.

In truth, it’s a difficulty and challenge that many agencies are not incentivised to highlight, admit and discuss – but our very own Chris Newnham tackles this conundrum head on.

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A UX Wireframe
Conversion Rate Optimisation
Lee Hill

CRO vs UX: are they the same thing?

What exactly is CRO and what is UX? Should we even care if they’re similar or not? Before we jump in, these terms CRO & UX relate to techniques that website owners use to help improve the website experience which will help increase enquiries and/or sales. And, this is why I think we should care: a website that isn’t generating these isn’t doing its job.

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