Understanding the customer journey
Lee Hill
November 26, 2019
“Focus on the customer journey”. That’s what all those trendy marketing folks are saying now, isn’t it? If you’re a
“Focus on the customer journey”. That’s what all those trendy marketing folks are saying now, isn’t it? If you’re a
What exactly is CRO and what is UX? Should we even care if they’re similar or not? Before we jump in, these terms CRO & UX relate to techniques that website owners use to help improve the website experience which will help increase enquiries and/or sales. And, this is why I think we should care: a website that isn’t generating these isn’t doing its job.
Right now, things couldn’t be more exciting for the brave digital marketeer. WELCOME TO THE FUTURE. In this post we’ll
Now we’re firmly into 2019, we thought it was a great time to look at some of the best User Experience elements around. These quick fixes can really boost user engagement, user interaction and – crucially – user conversion. The insights below focus on ten features of the familiar website journey, which follow a path of tried and tested elements. Here’s our top UX practices for 2019.
Introducing our new video series, 10 Second Insights. Today, Josh explains what to do if your bounce rate looks suspiciously
Users no longer want to interact with others in the same ways they used to. Instead, users value the convenience
Website UX design directly impacts sales pipeline health. Start listening to your sales team, instead of giving them another sales training intervention.
High converting user experiences aren’t about designing ‘pretty’ websites. They’re about following specific steps and gathering specific insight. In this micro guide we’ll teach you how to do that.
Let’s be honest. Many marketers are a little bit research-shy. It takes time and energy to really get to the bottom of how our audience and customers behave. Failing to do it though always leads to bad business outcomes.
Product & Price were king as core brand differeniators. Then customer experience came along and changed everything. The rest is history.