Bounce Rate

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A bounce rate is the amount of users that land on your website and immediately leave without viewing any more pages.

Visitors bounce for a variety of reasons, like the page taking too long to load, the website not being relevant, being non-human traffic (like Google’s Spiderbot) and so on.

A “normal” bounce rate tends to be between 40%-60%. This percentage means that 40%-60% of visitors to the website are leaving immediately. The lower the bounce rate is, the more likely it is that visitors are engaging with your website.

Your bounce rate can be skewed by these bots. Frequently, their presence doesn’t do anything other than skew your data. You can usually tell a bot because they bounce almost 100% of the time.


If you’re having trouble with your bounce rate, check out our 10 Second Insights video on the subject:

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