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PPC is Pay-Per-Click Advertising, also known as paid search. It’s a feature within search engines to get your website to the very top of the search engine results page (SERP) for a price. You place a bid on keywords and search terms that you think will get you the best traffic.

Rather than paying for how many people see your advert, you usually pay per every click of your advert on Google or Bing. The price you pay per click changes depending on how much competition there is for the keywords.

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