User Testing is a type of qualitative testing. It’s a process where we find and recruit 6 real users of a client’s website, then ask the users to complete types of tasks. The users also complete similar tasks across competitor websites.
Each user testing session is moderated, recorded and analysed to find trends and uncover insights that will help improve website conversion. It’s brilliant at weeding out gripes and bugs with the website, too.« Back to Glossary Index