Large national insurer
Brightside had a poor online add-on sales penetration of their breakdown cover and other ancillary products. They wanted to understand how they could improve conversion and generate additional income from add-on sales.
We improved the primary user journey conversion & increased add-on sales income per customer by over 250%. The results speak for themselves but the route to achieving this success was delivered by an Insight First approach.
June 29, 2017
Competitor Analysis, Web Audits