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National over 50s home insurance provider

The brief:

Improve their online conversion

Our approach:

Web audit to identify which areas to focus our attention on, user testing across their own and competitor websites to identify the best journey elements, full UX design support to provide a best in class solution


We designed a new quote journey for them. Their quote start to quote completion rate improved by 100% and has given them a greater base to increase sales due to drastically reducing their cost per sale. They have been so pleased with the results we are now optimising their PPC pages and separately building them a new set of core pages: home, product, customer and careers. Each of which have specific KPI’s we are trying to achieve an improvement for.


August 17, 2016


Branding, CRO, User Testing, UX, Web Development