Leading UK web development agency
WeClick Media were seeking to increase base of UK & global corporate clients
WeClick media (Part of the Ogolivy group) are a strategic partner with Insightful UX. We help to supply them with insight and strategic planning services for them and their clients.
They approached Insightful wanting to undertake research into their marketplace with a view to re-position themselves strategically.
Stage 1: Online review of the marketplace to help guide the strategy
Stage 2: One on one customer research to identify the most effective way to connect with key stakeholders
Stage 3: Implementation and marketing co-ordination plan
WeClick did not want to second guess the approach and messaging it needs to help it increase its customer base. After reviewing the current website and competitor activity, we then embarked on speaking to various stakeholders that influence the agency selection process.
This process has led to some surprising and interesting insight that will allow our client to cut through and engage with new clients in a more meaningful and valued way that will help differentiate our client from the crowd. Our recommended approach is currently being set up and implemented.
December 7, 2016
Analytics, Competitor Analysis, Web Audits