We benchmark your competitors and analyse the wider sector to understand your marketplace. We illustrate what they’re doing well and their routes to market – we then provide tactical considerations so you can compete harder.
Who are your competitors? What are the routes to market? What works best? What are the niches?
In order to drive leads, how do your competitors convey trust and add credibility into their propositions?
What KPIs are in place and who should you benchmark against in terms of performance and credibility?
Adopt these elements into your strategy to increase conversion and generate more sales.
Our insight shapes a robust digital strategy to take your product or service to market. Our tactical considerations help build confidence and provide competitive advantage to differentiate your digital marketing.
Our competitor analysis is designed to review and digest the best practices from a broad sample of your competition.
We aim to evaluate the what/how/why and when of your competitors – this provides valuable insight and consideration for your own digital strategy.
The objective is to glean information from competitors that will help you make informed decisions about your strategy and routes to market. We explore:
These foundations begin to establish a clear competitive advantage.
Acquiring traffic is the easy part; paid search and existing clients provides this. But do you engage these prospects and entice them to convert?
Our competitor analysis suggests opportunities to capitalise on your existing traffic. We ensure the relevant signals are in place to improve conversion.
After realigning the stages of the conversion funnel, we move to boost your proposition. The proposition is the element which drives clients, so we consider the ways your competitors are enticing their prospects.
The competition may utilise offers, discounts, price promises or loyalty rewards. Whatever their proposition, we can work alongside you to develop propositional messaging tests.