Competitor Analysis

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Learn from your rivals and lead the crowd.

We benchmark your competitors and analyse the wider sector to understand your marketplace. We illustrate what they’re doing well and their routes to market – we then provide tactical considerations so you can compete harder.

1

Reach

Who are your competitors? What are the routes to market? What works best? What are the niches?

2

Engage

In order to drive leads, how do your competitors convey trust and add credibility into their propositions?

3

Measure

What KPIs are in place and who should you benchmark against in terms of performance and credibility?

4

Convert

Adopt these elements into your strategy to increase conversion and generate more sales.

Competitor Analysis

Competitor Insight Into:

Propositional messaging across paid and non-paid channels

Social media activity analysis

Onsite content and tone of voice

Brand credibility

Website architecture

User journey and experience

Conversion functionality

Our insight first approach drives results

Our insight shapes a robust digital strategy to take your product or service to market. Our tactical considerations help build confidence and provide competitive advantage to differentiate your digital marketing.

1
Understand the Market

Explore

Our competitor analysis is designed to review and digest the best practices from a broad sample of your competition.

We aim to evaluate the what/how/why and when of your competitors – this provides valuable insight and consideration for your own digital strategy.

2
Become a market leader

Establish

The objective is to glean information from competitors that will help you make informed decisions about your strategy and routes to market. We explore:

  • Channels you can utilise;
  • Upcoming opportunities to embrace;
  • How your competitors are engaging prospects;
  • Signals of credibility

These foundations begin to establish a clear competitive advantage.

3
Drive more prospects

Engage

Acquiring traffic is the easy part; paid search and existing clients provides this. But do you engage these prospects and entice them to convert?

Our competitor analysis suggests opportunities to capitalise on your existing traffic. We ensure the relevant signals are in place to improve conversion.

4
Develop your proposition

Enhance

After realigning the stages of the conversion funnel, we move to boost your proposition. The proposition is the element which drives clients, so we consider the ways your competitors are enticing their prospects.

The competition may utilise offers, discounts, price promises or loyalty rewards. Whatever their proposition, we can work alongside you to develop propositional messaging tests.

Take the guesswork out of your strategy with an insight-first approach.
Get in touch today.