Insightful UX » Services » Research

Research

From brand research through to on-site user testing.
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Give the people what they want.

It feels like as an industry, we have gone backwards and ‘no budget for research’ is a commonly heard phrase. 

But research needn’t be that expensive and understanding more about your customers and potential customers – and working out what they want at a macro and micro level – is a good strategy.

We over-complicate things sometimes. Give customers the experience and products they are after and you won’t go far wrong.

It doesn't have to be expensive.

There is a misconception that research is always expensive – it needn’t be. There are cheaper options across both quant and qual research.

We are always amazed that budget is found for certain things but not for research. The cost of not researching can be so much greater.

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Research methodologies...

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Quantitative Research

Sometimes you need a robust sample and confidence in your market or product before moving forwards.

Quantitative research will tell you the ‘what’.

Find out more >>

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Qualitative Research

Qualitative research will tell you ‘why’ people do as they do and think as they think.

These insights are often extremely directional in how you create what you need to create.

Find out more >>

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Usability Testing

Sometimes you need to see and know how easy to use something is by testing it with real users. 

Users are asked to complete tasks, typically while they are being observed, to see where they encounter problems and experience confusion.

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Mystery Shopping

Sometimes we need to understand what the offline and online browsing and purchasing experience is like – and we have a variety of different approaches we can take here.

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Data Analysis

Whether it is a deep dive into google analytics you need or some heat-mapping of your key site pages that is required, we can advise and undertake this work for you. 

Conversion Rate Optimisation

CRO

We are firm believers that whatever is launched can be optimised in order to deliver you more sales and leads.

The work is always directly tied to ROI as well.  

Find out more >>

How our research helps

  • Helps you really understand your audience
  • Provides confidence in your direction and decision making
  • Makes you understand why your customers and potential customers behave as they do
  • Enables you to confidently prioritise where to focus budget and resource
  • Ensures you align your products and services to your market and customers
  • Helps with internal buy-in

Focus on the person first.

With all the data available to us these days, there is a real temptation to lazily group people together as ‘users’. 

But people do not transform when they decide to glance at a screen. They are still human beings who have general desires and goals rather than thinking in terms of ‘channels’.

From a research perspective, the danger in grouping people together as ‘users’, is forgetting their motivations before they even click onto a digital product.

Good research will consider both their goals as well as their behaviours.

How we do quantitative research.

We use specialist large sample panels to provide the representative and statistically relevant sample you need. 

As we have research design, analysis and reporting skills in-house, we can keep the supplier cost right down and provide you with what you need at an extremely competitive fee.

We will advise you on the best approach for your needs.

Ever assumed you have a killer marketing idea, only for it to flop?

Your digital content strategy is built around insight and validation to help you make the right decisions when it comes to your digital marketing.

5/5
“Insightful UX conducted a thorough programme of testing with online & offline tools and a very professional approach to the work. ”
Kris Collins, Digital Project Manager Herts University
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