It feels as though as an industry, we have gone backwards and ‘no budget for research’ is a commonly heard phrase.
But research needn’t be that expensive and understanding more about your customers and potential customers – and working out what they want at a macro and micro level – is a good strategy.
Sometimes you need a robust sample and confidence in your market or product before moving forwards.
Quantitative research will tell you the ‘what’.
Qualitative research will tell you ‘why’ people do as they do and think how they think.
These insights are often extremely directional in how you create what you need to create.
For when the focus is firmly on the digital product, it is crucial that users shape the end result.
There are a range of different tools and UX research methodologies we can employ in order to achieve this.
With all the data available to us these days, there is a real temptation to lazily group people together as ‘users’.
But people do not transform when they decide to glance at a screen. They are still human beings who have general desires and goals rather than thinking in terms of ‘channels’.
From a research perspective, the danger in grouping people together as ‘users’, is forgetting their motivations before they even click onto a digital product.
Good research will consider both their goals as well as their behaviours.
We use specialist large sample panels to provide the representative and statistically relevant sample you need.
As we have research design, analysis and reporting skills in-house, we can keep the supplier cost right down and provide you with what you need at an extremely competitive fee.
Ever assumed you have a killer marketing idea, only for it to flop?
Your digital content strategy is built around insight and validation to help you make the right decisions when it comes to your digital marketing.
Stop assuming. Start understanding your customer needs.