Insightful UX » Services » Research


From brand research through to on-site user testing.
Two peope sitting at a desk for content workshop

Give the people what they want.

It feels as though as an industry, we have gone backwards and ‘no budget for research’ is a commonly heard phrase. 

But research needn’t be that expensive and understanding more about your customers and potential customers – and working out what they want at a macro and micro level – is a good strategy. 

Research methodologies...


Quantitative Research

Sometimes you need a robust sample and confidence in your market or product before moving forwards.

Quantitative research will tell you the ‘what’.


Qualitative Research

Qualitative research will tell you ‘why’ people do as they do and think how they think.

These insights are often extremely directional in how you create what you need to create.


UX Research

For when the focus is firmly on the digital product, it is crucial that users shape the end result.

There are a range of different tools and UX research methodologies we can employ in order to achieve this.

Find out more >>

How our research helps

  • Helps you really understand your audience
  • Provides confidence in your direction and decision making
  • Makes you understand why your customers and potential customers behave as they do
  • Enables you to confidently prioritise where to focus budget and resource
  • Ensures you align your products and services to your market and customers
  • Helps with internal buy-in

Focus on the person first.

With all the data available to us these days, there is a real temptation to lazily group people together as ‘users’. 

But people do not transform when they decide to glance at a screen. They are still human beings who have general desires and goals rather than thinking in terms of ‘channels’.

From a research perspective, the danger in grouping people together as ‘users’, is forgetting their motivations before they even click onto a digital product.

Good research will consider both their goals as well as their behaviours.

How we do quantitative research.

We use specialist large sample panels to provide the representative and statistically relevant sample you need. 

As we have research design, analysis and reporting skills in-house, we can keep the supplier cost right down and provide you with what you need at an extremely competitive fee.

We will advise you on the best approach for your needs.

Ever assumed you have a killer marketing idea, only for it to flop?

Your digital content strategy is built around insight and validation to help you make the right decisions when it comes to your digital marketing.

“Insightful UX conducted a thorough programme of testing with online & offline tools and a very professional approach to the work. ”
Kris Collins, Digital Project Manager Herts University

Does your website struggle to achieve its goals?​

Stop assuming. Start understanding your customer needs.