From our experience, this type of qualitative research provides a greater level of insight towards user behaviour that may not have been factored at the point of website design. On one client project we undertook, over 50 critical recommendations were highlighted – which demonstrated a large proportion of the issues causing users to drop off. These issues would have unlikely been addressed without first undertaking usability testing.
What is happening? Complete a Website Audit or Full Digital Review.
Why is it happening? Gather insight with User Testing and Customer Research.
How to improve your website: using Wireframe UX Design and Conversion Rate Optimisation.
Start seeing results, supported by Project Management and Digital Consultancy.