Website User Testing

Find 80% of your site’s issues – fast.

Full Digital Review

What is it?

A moderated testing session of your website

Recruitment of your real customers and prospects

Review of your competitors' websites

Why do I need it?

Just 6 users can identify 80% of core website issues*

Identifies 25% more issues that conventional testing wouldn't have found

The best tool in our kit to improve website conversion and sales


We are UX Research Specialists

Included as part of our website user testing:

Participant Recruitment

Brief development

Task specific user testing

Qualitative UX Research

Reporting and analysis of findings

A/B landing page testing

Presentation of findings

Qualitative usability testing and UX research

This type of qualitative research provides a greater level of insight towards user behaviour. Every visitor interaction matters. From a button click to the content on the page, the research we gather can inform the whole design of a website and beyond. Whether you’re embarking on a new website build or looking to optimise the existing user experience (UX), web user testing is a powerful and effective research tool.

"Insightful UX have impressed from the very start, not only giving us some valuable insight on the user experience of our websites but now developing into a trusted marketing partner. From the beginning it was clear that they wanted to get a deep understanding of the industry and because of this they are now working with 4 brands across the SG Group."

Daniel Mepham, Managing Director of the SG Professional Services Group
Daniel Mepham Managing Director, SG Professional Services Group

Insightful UX conducted a thorough programme of testing with online & offline tools and a very professional approach to the work. We felt well informed during all stages of the project and the results highlighted a number of areas which would benefit from attention, including a number that were very unexpected!

Kris Collins Web Project Manager, The University of Hertfordshire

"I have been immensely impressed with the team at Insightful to date. Their expertise has been invaluable to help build an exciting future for the business bringing energy, drive and enthusiasm. I would highly recommend them."

Luke Baldwin, Deputy CEO of Niche Financial Solutions
Luke Baldwin Deputy CEO, Niche Financial Solutions

Our process

User Testing is the second step in our four-step process and can facilitate a conversion rate optimisation programme. But every insight we gather for our clients starts with a Full Digital Review.


What is happening? Complete a Website Audit or Full Digital Review.



Why is it happening? Gather insight with User Testing and Customer Research.



How to improve your website: using Wireframe UX Design and Conversion Rate Optimisation.



Start seeing results, supported by Project Management and Digital Consultancy.

Leave your details. Let’s have a chat.

Knowledge, growth, sales. It all starts with this process.

Try our process yourself

Download our free web audit guide and see what insights you uncover.