We deep-dive into your analytics to identify key variables that will help improve your digital strategy. Then, we provide a prioritised list of considerations to implement based on income uplift and conversion projections.
Increased annual sales from 9k to 27k through digital channels
We increased conversion from 6% to 22% for a national home insurer
Our insight led to improving add on sales income by over 250%
Following a CRO programme we increased conversion from 20% to 34%
Our audits are presented in a commercial way to illustrate the value of undertaking our recommendations. An audit is a great tool to use as a business case, helping to justify investment.
We can design new journeys and pages or we can help support this process with our additional insight. We explore competitors and other industry websites for inspiration. We can also undertake user testing to identify their inefficiency at completing a specific task. From experience, bringing in one (or both) of these elements helps provide a stronger solution.
Once we’ve found a solution for you, we can then implement and test the new solution. We test these against the current journeys and pages to identify improvements. Naturally, we will manage this full process for you from testing set up to management and reporting of results – with recommendations on the next steps.
We appreciate that each business is different and that this form of service may not be required all year-round. So, we simply dip in and out when you required us. A client can utilise our insight on an ongoing basis, but other clients may only undertake an audit twice a year to identify and improve specific elements of their site.