Website Audits

Our web audits show you how much harder your website could be working for your business.

Wireframes and prototyping

What is it?

A comprehensive audit of web stats – engagement, device usage, channel performance, and more

Critique of existing web journeys (usability review)

Analysis of your competitors to find inspiration in elements to adopt

Why do I need it?

Understand the value of your key channels and see your potential income uplift

Identify the key parts of your website that are causing users to drop off

Determine the value of optimisation and improvement, and see where to start improving

Our Website Audits Include:

Conversion rate optimisation

Website Analytics

We deep-dive into your analytics to identify key variables that will help improve your digital strategy.

Customer journey mapping

Usability Review

You need to know what’s helping visitors complete tasks on-site and what’s not. Our usability review takes you through a journey into the mind of the user and how they might be struggling with your website.

Competitor and market review

Competitor Analysis

See how your competition stack up against your digital presence – and we’ll show how you can learn from them and better adapt your own site.

User testing

Prioritised Recommendations

We provide a prioritised list of 50+ recommendations to implement based on potential income uplift opportunity to improve conversion.

Want to go even deeper?

Our Full Digital Review takes it to the next level.

"Insightful UX have impressed from the very start, not only giving us some valuable insight on the user experience of our websites but now developing into a trusted marketing partner. From the beginning it was clear that they wanted to get a deep understanding of the industry and because of this they are now working with 4 brands across the SG Group."

Daniel Mepham, Managing Director of the SG Professional Services Group
Daniel Mepham Managing Director, SG Professional Services Group

"We tasked Insightful to carry out an in-depth digital review of our current digital offerings and to establish a robust digital strategy to push the business forward. It was wide-ranging and included the development of a new brand, a brand refresh and the management of the redesign of our website. I have been immensely impressed with the team at Insightful to date. Their expertise has been invaluable to help build an exciting future for the business bringing energy, drive and enthusiasm. I would highly recommend them."

Luke Baldwin, Deputy CEO of Niche Financial Solutions
Luke Baldwin Deputy CEO, Niche Financial Solutions

Insightful UX conducted a thorough programme of testing with online & offline tools and a very professional approach to the work. We felt well informed during all stages of the project and the results highlighted a number of areas which would benefit from attention, including a number that were very unexpected!

Kris Collins Web Project Manager, The University of Hertfordshire

Our process

A Website Audit is the first step in our four-step process. Every insight we gather for our clients begins with a Review.


What is happening? Complete a Website Audit or Full Digital Review.



Why is it happening? Gather insight with User Testing and Customer Research.



How to improve your website: using Wireframe UX Design and Conversion Rate Optimisation.



Start seeing results, supported by Project Management and Digital Consultancy.

Try our process yourself

Download our free web audit guide and see what insights you uncover.

Leave your details. Let’s have a chat.

Knowledge, growth, sales. It all starts here.