Wireframe UX Design

Creating the perfect prototype website. The keys to success.

Wireframes and prototyping

What is it?

Wireframes are technical drawings of your website

The guidelines that show how elements appear on-screen for your users

The development of a prototype version of your website.

Why do I need it?

Agree and understand the site layout and journeys before building it

Changes are easily made at this stage – no wasted time or money.

Designers and developers can see exactly which elements go where as they build

How do we do it?

Wireframe Design

We go to our tools of the trade – our giant whiteboards and post-it notes – and construct your website out of pen and paper first. We work with you to create a fuss-free version of your website. Then we make a digital version as a prototype that you can interact with and test drive – no coding or techy stuff necessary.

User Journey Mapping

We explore how your customers actually interact with your brand. We analyse where users jump between platforms, the journey between offline and online, and plan where your website fits into your digital ecosystem. Mapping the user journey is the first stage in creating a robust prototype.

"I have been immensely impressed with the team at Insightful to date. Their expertise has been invaluable to help build an exciting future for the business bringing energy, drive and enthusiasm. I would highly recommend them."

Luke Baldwin, Deputy CEO of Niche Financial Solutions
Luke Baldwin Deputy CEO, Niche Financial Solutions

The innovation workshop they delivered was really fantastic and has not only given us a lot to work on but really boosted staff morale.

Jessica Mackie Marketing Team Leader - Animal Friends Insurance

It’s a great process to witness! I highly recommend Insightful UX to help you achieve your marketing and UX goals.

Reda Lyle Copywriter

Our process

Wireframe UX Design is the third step in our four-step process. But every insight we gather for our clients begins with one of our Reviews.


What is happening? Complete a Website Audit or Full Digital Review.



Why is it happening? Gather insight with User Testing and Customer Research.



How to improve your website: using Wireframe UX Design and Conversion Rate Optimisation.



Start seeing results, supported by Project Management and Digital Consultancy.

Leave your details. Let’s have a chat.

Knowledge, growth, sales. It all starts with this process.